In line with its goal to improve people’s health and quality of life, Cantabria Labs, in partnership with Real Madrid C.F., presented today its new global “Train Your Skin” campaign. It first launched its initiative  last season with the aim of raising awareness about  the importance of taking care of skin and promoting  healthy  sun exposure.

The new campaign presents the players who will take the spotlight this year: ,  midfielders Luka Modric and Fede Valverde and centre-back Antonio Rüdiger of the  men’s first team . It shows the players training while protecting their skin against the sun with Cantabria Labs’ Heliocare 360º range.

With this campaign, inspired by  innovation and medical science, the pharmaceutical laboratory  highlights the dual concept of “training”, explaining how both practice and perseverance can help achieve success in the form of healthy skin. It also reflects the vision and shared values of Cantabria Labs and Real Madrid (passion, effort, desire to excel…) where each and every achievement motivates them to rise to new challenges.

The campaign features various audiovisual pieces which will be streaming as of today across  Cantabria Labs and Real Madrid digital channels and platforms.

Train Your Skin is a part of the “Give Your All for What Matters: Protect Yourself from the Sun” campaign that Cantabria Labs first launched in the spring of 2020 together  with its ambassador, tennis champ Rafa Nadal, to raise awareness  about the importance of caring for skin health and protecting skin against the harmful effects of the sun.

Cantabria Labs has now embarked on its second season as a global sponsor for Real Madrid, part of a three-year agreement  whereby the club, through both its  men’s and women’s teams, helps  strengthen the visibility and international recognition of the Cantabria Labs brand, increaing  the reach of its  dermatology ranges Heliocare (sun protection) through the men’s and women’s Real Madrid squads, and Endocare (facial care) and Elancyl (body care) through  the Real Madrid women’s squad, and further consolidating its commitment to caring for skin health.

During the first season of its partnership, Cantabria Labs successfully  implemented the campaign developed  with Real Madrid to increase its global visibility through the  participation of its  subsidiaries (Spain, Italy, France, Mexico, Portugal, China, the US and Morocco) and partners around the world. The Train Your Skin campaign was implemented primarily  on digital channels, where it reached almost 200 million views.

Following the launch of this season’s new campaign, Cantabria Labs CEO and Managing Director Susana Rodríguez looked back on results achieved and commented: “We are thrilled to have shared this first season with Real Madrid, a team that shares our non-conformist spirit and commitment to teamwork. The collaboration has given Cantabria Labs a unique platform to jointly spread our awareness-raising message about the importance of skin care and step up our presence at a global level”.

Cantabria Labs, a leading company in topical and oral sunprotection, has been raising awareness about the harmful effects of solar radiation together  with leading  scientific and medical institutions, dermatologists and pharmacists for over 25 years. With the spotlight always on innovation and entrereneurship, every year the laboratory strives to boost the reach of its annual prevention and awareness campaigns, such as “Objective Zero Melanoma”, by which it hopes to win the battle, year by year, against melanoma.

This year Cantabria Labs joined the “Todos Contra el Cáncer” (United Against Cancer) campaign, deemed  an Event of Special Public Interest and initiated  by the Spanish Association Against Cancer to help promote awareness, prevention, research and care for people with cancer.